LTV:CAC by Human Involvement
SaaS can scale at 3:1. Full-service needs 12:1 to absorb training costs and lumpiness.
Where Are Humans Involved?
Human Touchpoints
2 of 3
Service-Hybrid
Your Metrics
Your Ratio
10.0:1
Required Min
9.0:1
Healthy - Ready to Scale
You're at minimum viable ratio. Scale cautiously.
Required LTV:CAC by Business Model
🤖
0 Humans
3:1
Ads → Checkout → Software
👤
1 Humans
6:1
Ads → Salesperson → Software
👥
2 Humans
9:1
Ads → Salesperson → Services
👨👩👧
3 Humans
12:1
Outreach → Sales → Services
Want these numbers run on your actual P&L?
Book a CFO diagnostic — we'll map this to your real data.